Brazilian Soccer Star Ronaldinho Loses $750K Coca Cola Deal for Drinking Pepsi

300px Coca Cola logo.svg Brazilian Soccer Star Ronaldinho Loses $750K Coca Cola Deal for Drinking Pepsi

Brazilian Soccer Star Ronaldinho Loses $750K Coca Cola Deal for Drinking Pepsi (Photo credit: Wikipedia)

DUMBASS: Coca Cola terminated its sponsorship contract with Brazilian soccer star Ronaldinho after he showed up at a press conference drinking a can of Pepsi. According to a report in the O Estado de Sao Paulo newspaper, the press conference was held to promote his new team, Atletico Mineiro, of which Pepsi is a sponsor.

Coca Cola wasn’t buying that since it had a $750,000 sponsorship deal with Ronaldinho, scheduled to run through 2014. Wow, dude, commonsense should prevail. Coca Cola marketing chief Marcelo Pontes said, “The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back.  The sponsorship had become embarrassing.”

 Brazilian Soccer Star Ronaldinho Loses $750K Coca Cola Deal for Drinking Pepsi
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 Brazilian Soccer Star Ronaldinho Loses $750K Coca Cola Deal for Drinking Pepsi
Janet Shan is a freelance journalist, blogger and social media consultant. Janet specializes in political and social commentary, as well as business writing. She is the founder and managing editor of the Hinterland Gazette. She is putting the finishing touches on her new novel, a mystery based in the hills on Montego Bay, Jamaica.
  • FootballFanatic1202

    Simply retarded Ronaldinho..common sense needs to prevail on and off the field