DUMBASS: Coca Cola terminated its sponsorship contract with Brazilian soccer star Ronaldinho after he showed up at a press conference drinking a can of Pepsi. According to a report in the O Estado de Sao Paulo newspaper, the press conference was held to promote his new team, Atletico Mineiro, of which Pepsi is a sponsor.
Coca Cola wasn’t buying that since it had a $750,000 sponsorship deal with Ronaldinho, scheduled to run through 2014. Wow, dude, commonsense should prevail. Coca Cola marketing chief Marcelo Pontes said, “The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back. The sponsorship had become embarrassing.”
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