Brazilian Soccer Star Ronaldinho Loses $750K Coca Cola Deal for Drinking Pepsi

The Coca-Cola logo is an example of a widely-r...
Brazilian Soccer Star Ronaldinho Loses $750K Coca Cola Deal for Drinking Pepsi (Photo credit: Wikipedia)

DUMBASS: Coca Cola terminated its sponsorship contract with Brazilian soccer star Ronaldinho after he showed up at a press conference drinking a can of Pepsi. According to a report in the O Estado de Sao Paulo newspaper, the press conference was held to promote his new team, Atletico Mineiro, of which Pepsi is a sponsor.

Coca Cola wasn’t buying that since it had a $750,000 sponsorship deal with Ronaldinho, scheduled to run through 2014. Wow, dude, commonsense should prevail. Coca Cola marketing chief Marcelo Pontes said, “The fact that the player has appeared with a can of Pepsi was the straw that broke the camel’s back.  The sponsorship had become embarrassing.”

Enhanced by Zemanta
  • FootballFanatic1202

    Simply retarded Ronaldinho..common sense needs to prevail on and off the field