There’s a fight brewing between Jordan Davis’ family and people trying to use his likeness for financial gain. The fight heated up on Saturday over a music video shoot involving the use of the teen’s image to promote the event without the family’s permission or knowledge, according to First Coast News.
[Davis family attorney John] Phillips says he received an email from Bobby Worthy, the event promoter, asking for the blessing of Jordan’s parents on Friday. A flyer about the event from promoter Worthy was sent to First Coast News Thursday.
According to Phillips, his firm contacted Worthy. Phillips said Worthy promised to cancel the video shoot — but then held it anyway Saturday afternoon. The video was shot at a car wash in the 6600 block of Powers Ave., just one block from Wolfson High School, Jordan Davis’s high school.
Phillips went on to write:
We truly appreciate the community support, but Jordan’s likeness, image and the use of his name –much less the use of promises to the public of family support and attendance- has become a big problem and presents a conundrum. We want people to think fondly of Jordan, memorialize Jordan and more, but we cannot tolerate victimization of the victims by false representations, unauthorized use of his likeness, using Jordan for publicity and profit and outright deception. Source: First Coast News