Doughnut chain Krispy Kreme’s U.K. division issued an apology after it suffered an enormous backlash on social media for its latest promotion: “KKK Wednesday.” Um, that was a really, really bad idea. Can you say Ku Klux Klan?
The sign was displayed at the store at St. Stephen’s Shopping Center. It included “KKK Wednesday” as part of the Krispy Kreme Klub. In case they have been living under a rock, KKK stands for Ku Klux Klan, the white supremacist group that terrorized blacks during the late 1800s to the 1960s.
Krispy Kreme released a statement saying, “Krispy Kreme apologizes unreservedly for the inappropriate name of a customer promotion at one of our stores.” “The promotion was never intended to cause offense. All material has been withdrawn and an internal investigation is currently underway.”
All the social media manager at Krispy Kreme needed to do was Google KKK and he or she would see that wouldn’t be a good idea to use those initials.