WHAT KIND: Viral video of a Corpus Christi Cinemark employee preparing buckets of popcorn with an unusual talent.
WHO: Jason “Popcorn Guy” Grosball, Cream King of Corpus Christi.
WHY IT’S SO GOOD: Serving popcorn in a movie theater is a thankless job. Generally speaking, you will only be noticed if you screw something up, otherwise customers will snatch their bath from you and go to the theater for a screening. Avatar: Path of Water, and disappear for three hours in Pandora’s miracle. Standing out in a role requires a certain panache.
It’s something that Jason Grosball, of Corpus Christi Cinemark Century 16, whose badge reads “Popcorn Guy” has it in abundance. He is the hero the Corps deserves, and after a client captured the hero the Corps deserves at their peak and shared it on TikTok, he is not only famous among moviegoers at the local Cinemark, but has also become a social media star.
What makes Grossball such a compelling character is not only the fact that he holds a popcorn tub with an artisanal flourish – though he certainly does it, somersaults and spins, demonstrating that any action can be done in style – but also that that his cheerfulness serves a purpose. . He is beauty and grace. He doesn’t just spin the tub because he maybehe does this to distribute the oil more evenly (which he carefully spreads over the layers of exploded beans), ensuring the customer’s experience is more enjoyable for many hours of viewing. Avatar, Babylon, Black Pantheror any other movie currently playing in Century 16.
Grosball told KIII Corpus Christi that it took time for clients and colleagues to realize that scooping up popcorn with such enthusiasm was an advantage he brought to the theater, where he worked for a decade. “At first no one understood it, but over time people liked it,” he said.
It makes sense: as theater chains continue to grapple with changes in viewing habits caused by the pandemic, to lure moviegoers back to the big screen, you need to give them something they can’t get at home. In some situations – mostly involving Spider-Man, Tom Cruise or the Na’vi – this can be done with a simple cinematic spectacle, IMAX or 3D presentation. But it will take the passion of people like the Oil King of Corpus Christi to remind fans that what makes going to the movies special is the bond between strangers that happens when we’re all together for the same purpose. As Nicole Kidman once said, we come here for the magic – and you can see it on the screen or, in Corpus Christi, on the kiosk. We hope Grosball’s bosses find out what he delivers to customers and decide to show him the money.