Consumer Reports magazine tested 70 branded products and found that 76% of them taste as good as established brands and are much cheaper.
The latest government data shows that grocery store prices have risen almost 12% over the past year. Cheaper brand-name products can save shoppers money, but many consumers are skeptical about comparing them to well-known brands.
During your trip to the grocery store, you will find many options with well-known national brands on the shelf next to the store version.
A Consumer Reports poll found that 43% of shoppers never choose cheaper stores. Buyers buy them only occasionally, although prices can be 72% lower.
“People should try store brands. You can save a lot of money,” said Amy Keating, registered dietitian with Consumer Reports.
Product testing by Consumer Reports has, in many cases, found store brands to be as good as the nation’s top sellers.
CBS correspondent Michael George tried 3 brands of peanut butter – one of them was a well-known brand, and the other two were cheaper store-bought versions. He found that they were almost identical in taste and texture. He couldn’t tell which one was brand name peanut butter.
A similar test with ketchup gave the same result.
Consumer Reports magazine tested 70 branded products and found that 76% of them taste as good as established brands and are much cheaper. Aldi Burman’s Ketchup and Target’s Market Pantry Ketchup cost just 9 cents per serving compared to the leading brand’s 33 cents per serving.
A serving of Walmart Great Value Ranch Dressing Sauce is 32 cents cheaper than the nation’s leading brand.
“We found pretty similar products like ketchup, ranch dressing, bread, cereal,” Keating said.
She says it’s worth a try and could make a big difference on your next grocery bill.
You can find the store’s full list of brands that passed and failed the Consumer Reports test on its website.
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