How TCU will benefit from the CFP Championship, win or lose

Victor Bosinney, the president of Texas Christian University, bounced from airport to airport last week touring the country, his purple outfit an eyeball magnet.

“People are commenting like never before,” Boschini said. “I would say yes, it’s incredible.”

The TCU Horned Frogs (13-1) will play in the College Football National Championship Playoff against defending champions The University of Georgia (14-0) on Monday at SoFi Stadium near Los Angeles.

TCUs have been found across the country and on college campuses. The clothes section of the campus bookstore, usually drenched in purple, is so shabby it looks like it’s been attacked by locusts.

“I kind of forgot how much this helps the university and academia,” said senior quarterback Max Duggan, who finished second in the Heisman Trophy. “Because the TCU brand and our logo are in the national spotlight, there is a lot of talk about it. Children are now thinking about going to school here. They see the logo, they see the colors, they see the letters. …

“I think that helps the most and it’s great for the school.”

Simply put, this shouldn’t happen. TCU’s roster is not loaded with blue-chip recruits like other teams in the college football playoffs. It is the second largest school among the Power 5 conferences. Michigan, the team he beat in the national semifinals, has about 750,000 living alumni. TCU has 90,000.

The 12,000-student private school in Fort Worth, with its purple colors, cute team, and weird hypnotoad meme, has become part of the national identity thanks to the CFP. In addition to hiring footballers, the benefits could be increased enrollments and donations, reflecting the experience of other successful sports programs – and TCU itself.

The Horned Frogs’ victory over Wisconsin in the Rose Bowl after the 2010 season made TCU a popular destination for football players and students. Entry applications rose more than 30% in the first year after the Rose Bowl, and 40% the year after, according to Boschini. Interest from California soared as the Golden State became the second largest contingent after Texas.

With all due respect to its Christian roots, the joke on campus is that TCU now stands for “Texas-California University.”

“I really think it was a defining moment for TCU in that Rose Bowl victory in January 2011,” Dean of Admissions Heath Einstein said.

Playing for a national title can eclipse winning the Rose Bowl.

“I would say that [Rose Bowl] was a turning point for the school,” Boschini said. “This is an even more important turning point. It brings TCU onto the national stage in a way that we couldn’t pay even if we wanted to.”

Like many schools, TCU is looking forward to increasing donations to both sports and education. Last month, the school already announced its intention to renovate the Bob Lilly Performance Center for TCU Athletes at a cost of $40 million.

“This money is now going to the people,” Boschini said, “which is great, and we will be able to implement this project.”

Even though the admissions cycle is at the beginning of the cycle, a spokesperson for the school stated that the school has grown over 31% in early decision statements from students saying TCU is their top choice. The full impact of this season’s exposure and success is expected to be felt next fall and beyond.

Brendan Healy, an undergraduate English student, said being a student at TCU is different this year.

“I am very proud of these horned frogs,” he said Friday. “Every time they manage to get another win, I lift my head even higher when I wear purple. I’ve always taken pride in wearing TCU clothing everywhere, but in the last few months, it has become even more inspiring.”

“It makes our name known to the whole world,” continued Healy. “Everyone in the county will be watching our frogs play for the title on Monday. I hope they can stand the spotlight.”

After the breakup of the Southwest Conference, TCU moved to four different conferences—Western Athletic, Conference USA, Mountain West, and Big East, with the latter not playing a game.

The Horned Frogs finally joined the Big 12 in 2012, which didn’t quite fit the national title contenders.

Although there was a near-playoff miss in 2014, from 2018 to 2021 the Horned Frogs have compiled a 23-24 record. Boschini continued to publicly predict the national title even when things looked bleak. The school parted ways with Gary Patterson, essentially the most successful coach in the school’s history.

TCU then hired Sonny Dykes from SMU for 30 miles.

“He fits right in with the TCU culture in that he is humble yet competent. And I love that about him,” Boschini said. “Promises and overachievements are not enough. I like that about him.”

flute effect

Win or lose, the TCU can fall victim to the Flutie effect.

The theory that impressive performance in high-profile sports is of great benefit to the entire university was born in 1984, when undersized Boston College quarterback Doug Flutie entered the history of college football with a 48-yard Hail Mary, defeating the team of Miami (Florida). ) 47-45. Fluti won the Heisman Trophy and Boston College played the Cotton Bowl in Dallas.

Boston College’s application rate rose 16% that year and another 12% in 1985.

The impact is especially noticeable for private schools or small public universities, if you sincerely believe. And a quick web search reveals just how hot a topic the Fluty effect is in academia. For every study that claims this is gospel, another goes out of its way to debunk the idea.

As you can imagine, Boschini believes, although he changed his name to reflect Andy Dalton, the 2010 Rose Bowl quarterback, and Duggan.

“This is not a Flutie effect in TCU,” Boschini said. “It’s the D-square effect. It was Dalton and now it’s Duggan.”

Since then, any number of schools have become a handy example, including Gonzaga, George Mason, the Commonwealth of Virginia, and Butler in men’s basketball. Some consider the impact of Gonzaga’s rise to be the university’s salvation.

This was announced by the representative of the butler Graham Honaker. Dallas Morning News last year how Indiana Private School’s Final Four trips in 2010 and 2011 changed its trajectory. It even prompted Honaker, Executive Director of Essential Gifts, to co-author a book called Cinderella strategy.

Impact on Butler included a $100 million donation jump, three best fundraising years in school history, a $25 million family gift, a doubling of applications, more out-of-state students, and $45 million to renovate the historic Hinkle Fieldhouse, Honaker. said.

Football success stories include the states of Boise, Appalachia and Oregon, as well as TCU.

Boston College’s own journal debunked the fluty effect in a 2003 article.

“Doug Flutey made an invaluable contribution to British Columbia, but his personal impact on enrollment during this period has been exaggerated,” said Michael Malek, a British Columbia sports sociologist.

Baylor Experience

Baylor is the last Texas and Big 12 school to win a resounding national title.

The Bears cut the nets in Indianapolis after beating Gonzaga to win the 2021 NCAA Men’s Basketball Tournament. For the Waco Baptist School, perhaps the most important elements of victory were the hardest to quantify.

The implications were as much about redemption as they were about celebration. There have been tragedies and scandals in the men’s basketball program: in 2003, a teammate shot and killed player Patrick Dennehy. An NCAA investigation found serious misconduct by coach Dave Bliss, resulting in heavy sanctions.

Later, school president Ken Starr and football coach Art Briles lost their jobs after the players faced sexual and domestic violence.

“People knew or heard about Baylor, and maybe for the wrong reasons,” Baylor’s athletic director Mac Rhodes said in a phone interview. “But now all of a sudden people are aware of Baylor for the right reasons.

“We were in a slightly different situation because we had this black cloud hanging over us and it certainly seemed to lift it.”

The school has also experienced a significant expansion of its brand from local (Waco) and regional (Texas) to national, according to Rhodes. This resulted in an increase in licensing revenues and enrollments.

Baylor coaches, in addition to men’s basketball, have reported more recognition in recruiting. Baylor President Linda Livingston was elected Chair of the NCAA Board of Governors in August 2022.

And the championship was the impetus for the announcement of Foster’s new $185 million pavilion on the Brazos waterfront.

“I wouldn’t argue that we couldn’t have built it without him,” Rhodes said. “But it certainly helped in terms of maybe it happened before. Thanks to this, we were able to raise more money.”

Prospects for TCU

Einstein is both dean of admissions at TCU and a big sports fan.

He said he had “a little doubt” about the flute’s effect, but he also had a lot of faith in horned frogs. He notes that it will take time to evaluate any potential impact on admissions applications. The school began accepting applications on August 1st with an early application deadline of November 1st. According to Einstein, their number is currently up 8% compared to last year.

“When you think about how this particular football season has played out, we came from nowhere,” Einstein said. “That doesn’t mean we were ranked in preseason. I don’t think we even made it into the rankings before the Kansas game, and by that point a lot of students had solidified their decision on where to apply.

“There wasn’t really the end of October or the beginning of November when people were like, ‘Hey, this TCU team does seem pretty good.’ So I think how the season went also plays a role.”

He does expect this run to affect championship play based on anecdotal evidence as well as history. That’s not counting merchandising, licensing, recruiting, and everything that goes with great success.

“There is really a palpable energy on campus right now. … There was electricity here,” Einstein said, even though TCU students are still enjoying their winter break.

All-American cornerback Tre Hodges-Tomlinson is familiar with the ups and downs in TCU history. He played football at Waco Midway High School and is the nephew of legendary TCU running back LaDynan Tomlinson.

He is particularly proud of having restored the TCU to where he always thought it should be.

“Just to get TCU back on track,” Tomlinson said, “because TCU has been successful in the past and then left.”

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