HARLINGEN, TX (ValleyCentral) – This Thursday is National Popcorn Day, and movie theaters across the country are urging customers to take it to the theater.
The Film Foundation, in partnership with Fandango, has teamed up to make Thursday, January 19th special with over 34,000 screens participating in promotions including discounts, unlimited popcorn refills, free popcorn with a drink purchase, or free popcorn.
To see which theaters near you are offering National Popcorn Day, visit popcornday2023.com.
Is popcorn healthy?
A study by popcorn.org found that adding popcorn to a lost snack can help you eat healthier. Just three cups of popcorn equals a serving of whole grains.
While 83% of American moviegoers agree that popcorn just tastes better in the movies, according to a recent Fandango poll, a stroll down memory lane shows how the two have become synonymous.
History of popcorn
According to Cinemark, the idea of having a day dedicated to the love of popcorn first emerged in the 1970s, but January 19th was not an unofficial national popcorn day until 2003.
The combination of a crunchy snack and a good movie dates back to the 1920s and the silent film era.
In the 1920s, films were shown in two different halls. One was in small neighbor rooms with lots of chairs and a small projector. These types of scenes generally appealed to the working class and were rowdy scenes. Today it can be compared to a bar full of people watching a football match. Outdoor vendors in these places sold popcorn and peanuts.
The other venue was the much larger theater known as the “movie palace” which was more common among wealthier people. These cinemas were more like what we call a movie theater today.
“They were bizarre and generally didn’t allow food or drink inside at all,” the release said.
Popcorn is a hit
In the 1920s, as the Great Depression hit the US economy, the divided movie scene became one. And with the addition of sound to movies, theaters have become less noisy. Because they needed income, movie palaces welcomed a wider range of moviegoers and relaxed their restrictions on concessions.
Given the availability of popcorn, it was a hot commodity.
Since then, popcorn and movies have become synonymous, and the rest is history.
To stay up to date on National Popcorn Day, search for announcements on Twitter using the #NationalPopcornDay hashtag.