‘It’s a win-win for us’: Companies are thrilled to continue work at the new Baylor Basketball Arena.

WACO, TX (KWTX) — Businesses are feeling the hype in the air as Baylor’s new basketball arena gets closer and closer to opening.

“You can really see where the scoreboard is now and where the seats are,” said Becky Lindsey, general manager of Brazos Landing.

Baylor’s new 7,000-seat basketball arena is making notable progress along the Brazos River and IH-35. The $700 million project, known as the Foster Pavilion, will be available for concerts and performances throughout the year.

“We are very excited. We hope the business will continue to grow,” Lindsey said.

Brazos Landing is located right between McLane Stadium and the new basketball arena. On football match days, Lindsey sees a 25% increase in patrons compared to a typical day at her restaurant. She hopes to see similar numbers as soon as the Foster Pavilion opens.

“We have quite a few locals who park with us and eat with us before or after a football game,” she said.

The pavilion joins a growing community of new apartment buildings and other businesses, including Fuzzy’s Taco Store located along the Brazos River.

“Before COVID, typically on Baylor game days, the patio was full, the lobby was full,” said Glenn Kashaw, general manager of Fuzzy’s Taco Shop. “There would be a lot more people.

Cashow said he welcomes the plans for a new arena.

“Once this opens, it will just bring so much business back to downtown,” he said.

With this in mind, Brazos Landing plans to launch a ferry that will carry customers across the river.

“Basically, you can park with us, eat with us, and we’ll drive you and pick you up after the game,” Lindsey said.

The restaurant is already eyeing new specials on basketball game days.

“We plan for it to be a win-win for us,” Lindsey said.

Fuzzy’s Taco Shop is also considering a new partnership with Baylor for the new area. The Foster Pavilion is expected to be completed by spring 2024.

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