Obituary for Grover Edwin “Eddie” Best, Jr., Searcy, Arkansas


Grover Edwin “Eddie” Best Jr., 84, of Searcy, died on January 21, 2023. Eddie stepped down as director of advertising and public relations for the Yarnell Ice Cream Company, ending a varied career in communications that began as a sportswriter for the Arkansas Gazette and led to senior management positions at major ad agencies and publishing companies based in Little Rock and Memphis. As a teenager, he was hired by a newspaper, which he left eight years later, to join the Faulkner & Associates advertising and public relations agency in Pine Bluff and Little Rock. He befriended Ben Pearson, a pioneer in mass-produced archery equipment, and worked on Pearson’s advertising account and others before becoming executive vice president. He retained the position when Faulkner’s agency merged with Deloss Walker Associates of Memphis. Subsequently, he was appointed publisher and general manager of Falcon Publications in Little Rock and was responsible for advertising publication for the video store Take One, with a monthly paid circulation of 1.4 million copies. In planning for his retirement, he and his wife, Pat, bought a cabin on the Red River. It was near Searcy, the home of the Yarnell Ice Cream Co., who convinced Eddie to come in temporarily as a consultant, which led to him becoming director of advertising and public relations. He retired 11 years before Yarnell was sold. Details of his career can be found in the Arkansas Gazette oral histories held at the University of Arkansas at Fayetteville. Eddie was born on January 24, 1938 to Grover and Marjorie Best of North Little Rock. He is survived by his son Dr. Timothy R. Best (Nancy) and grandson Daniel Best of Lake Charles, Louisiana; daughter-in-law Mary Best of Searcy; brother John Best (Gene) from Hot Springs and many loving relatives, cousins, nephews and nieces. He was preceded by the death of his 63-year-old wife, Patsy Rose McCullough Best; his parents Grover and Marjorie Best, his sons Martin Best and Michael Best and his brothers Ken Best and Jerry Best. Eddie attended North Little Rock Public Schools, Little Rock Junior College, and Little Rock University. He served eight years in the U.S. Naval Reserve and later held professional leadership positions, including president of the Arkansas Advertising Federation, public relations instructor for the U.S. Savings and Loan League, and arbitrator for the Arkansas Better Business Bureau. Since his retirement, he has served as president and editor of the White County Historical Society. He was a member of the City Center Christ Church in Sircy. A private funeral will be held at Pinecrest Memorial Park in Alexander. The family asks you to remember Eddie by donating to a charity close to your heart.

Published January 25, 2023

NECROGOR REPRESENTED BY: Pinecrest Funeral Home7401 Highway 5 North, Alexander, ARE-mail: [email protected] Phone: 501-847-0265

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