Universal Studios theme park coming soon to North Texas

Beware Six Flags: The popular theme park is betting on the Lone Star State. Coming soon to Frisco, Texas is the new Universal Studios theme park. According to a report Wednesday by Steve Brown of the Dallas Morning News, Universal Parks & Resorts — the theme park arm of entertainment giant NBCUniversal — purchased land in suburban Dallas for a children’s family park and hotel in December. The 100-acre amusement park will be located on the northeast corner of the Dallas North Tollway and Panther Creek Parkway in the Frisco Fields development.

Frisco officials and Orlando-based company executives confirmed the plans for a massive development on Wednesday after months of planning and negotiations. Mark Woodbury, chairman and CEO of Universal Parks and Resorts, told Brown that the new park will house four or five Universal-themed immersive and interactive events, as well as a 300-room hotel, shops and restaurants. Dallas Morning News reporter Alexandra Scores took photos of the renderings shared by Woodbury and what visitors can expect to see in the project.

“We have a portfolio of amazing rides that appeal to young families around the world,” said Woodbury. “We had the idea to bring it all together and create a place specially designed for families with small children. It will be a rich, rich experience for families to enjoy together and create memories that will last a lifetime.”

Universal Parks President Paige Thompson noted that the park will be much smaller than his parks in Orlando, Los Angeles, and overseas, and “about a quarter the size of our larger parks in Orlando.” However, Thompson added that the park will continue to be filled with “family-friendly attractions, interactive and playful shows” and “meet and greets with all of our favorite versatile characters.” From early renderings, it’s hard to tell if parts from other parks similar to fan favorites, such as the Wizarding World of Harry Potter, will be included in the new Frisco development.

Frisco Mayor Jeff Cheney called the project “one of a kind,” Brown said. “Families of future generations will be able to experience an immersive environment with beloved stories,” Cheney said, adding that the city was chosen because it is known for being family-friendly. “They were looking not somewhere in the country, but somewhere in the world to launch it.”

Universal executives have not announced a development timeline. However, Brown says property sales records show the company has four years to open the park. Frisco officials plan to reveal further details of the project during a special meeting on Wednesday evening.

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