MSNBC is in more trouble than they care to admit. When HLN beats them in ratings, you know someone over there should be seething. HLN’s nonstop coverage of the Jodi Arias trial gave them a rare ratings victory — topped MSNBC in total day and primetime. CNN posted its second consecutive month as a runner-up to Fox News Channel, with MSNBC in fourth place. Piers Morgan also beat Rachel Maddow in her prime time slot. Um, I gave up on watching her show months ago.
The Hollywood Reporter: The soft start for All In With Chris Hayes has not helped. Hayes, down 32 percent in total viewers fromThe Ed Show last May, has offered a poor lead-in for MSNBC’s primetime flagship The Rachel Maddow Show at 9 p.m.. The show delivered its lowest-rated month since it debuted in Sept. 2008 (717,000 total viewers) and its second-lowest with adults 25-54 (210,000). Maddow was topped by typical time slot victor Sean Hannity and, in a rare feat, CNN’s Piers Morgan.
HLN will see a significant drop in ratings when the Jodi Arias case is wrapped up, unless they go wall-to-wall with the Trayvon Martin murder case, which is racially polarizing. I wonder if Kenan Thompson’s SNL skits mocking Rev. Al Sharpton have taken root in the minds of some viewers yet? I guess Ed Schultz is starting to look attractive again to management at MSNBC.