Fox News “Commentator” Sean Hannity One of the Biggest Losers of 2012, Lost Half Audience After Obama Win

Sean Hannity at King of Prussia Mall, PA
Fox News “Commentator” Sean Hannity Lost One of the Biggest Losers of 2012, Lost Half Audience After Obama Win (Photo credit: Wikipedia)

Fox News’ host Sean Hannity is being called one of the biggest losers of 2012 and it’s with good reason. The NY Daily News reports that he has lost one-half of his audience after President Obama won reelection. Yeah, that’s because he was dead wrong in many of his predictions about the outcome of the election and about President Obama. Add Dick Morris to the mix and you’ll see why he deserves to lose his viewers. Sean Hannity has ZERO credibility. This comes as he tried to make hay of Hillary Clinton’s medical problems, saying he wanted to see the medical report about her concussion.

NY Daily News:  According to Nielsen numbers, Hannity lost around half of his audience in the weeks after the election, while his Fox News colleague Bill O’Reilly — who steadfastly refuses to identify himself politically as a conservative — retained around 70% of his audience.

So what happened to Hannity?

The going wisdom is that viewers who basked in his preelection anti-Obama rhetoric tuned him out when they were stunned to wake up on Nov. 7 and discover that the President had won a second term — a scenario that Hannity had all but promised could never happen.


Adding insult to injury, two of Hannity’s rivals on MSNBC, Ed Schultz and Rachel Maddow, held onto huge chunks of their audiences, while at CNN, far less politically polarizing host Anderson Cooper lost almost none of his viewers postelection.

It got even worse for Hannity in the “money demo” of viewers 25-54, who are prized by advertisers.

With this group, Hannity held onto less than half his preelection audience. O’Reilly, on the other hand, kept almost 70%.

And through the early part of December, Maddow actually beat Hannity in the coveted group — a shocking turn, because until the election, Hannity was unassailable by any of his rivals, at least in terms of ratings.

Sean Hannity tried to resurrect Rev. Jeremiah Wright, played up a speech by then-candidate Barack Obama at Hampton University, and try to strike a low blow in denigrating and discrediting President Obama, but it all backfired with a resounding defeat of Mitt Romney in the elections.

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  • ted

    You want to remember though that schultz and madcow never did have, nor never will have , as big of audience as Hannity did or does,,,, so to say that they retained 70% of their audience isn’t a very big deal at all.