Could a Rush Limbaugh Shakeup Be on Horizon At Cumulus Media Over Sandra Fluke Comments?

Rush Limbaugh Cartoon by Ian D. Marsden of mar...
Could Rush Limbaugh Shakeup Be on Horizon As Cumulus Media’s Revenues Continue to Plunge? (Photo credit: Wikipedia)

Grab a bowl of popcorn and pull up a chair, two news reports surfaced this weekend pointing to Rush Limbaugh’s deal with Cumulus in jeopardy, possibly leading to the biggest shakeup in talk radio history. We wrote about Rush Limbaugh causing the company’s revenues to plunge from fallout after he called Georgetown University law student Sandra Fluke a “slut.”

Rush Limbaugh insists it’s not his fault that ad revenue has dropped at his flagship WABC radio station — and if his boss keeps saying it is, Rush just may pack up his megadittoes and leave…

Lew Dickey, the CEO of WABC parent company Cumulus, has said Limbaugh’s controversial comments have diminished ad revenue for the past year — and the slump remains a “residual hangover” for the station.

The timing of the Cumulus-Limbaugh dogfight is damning:

Cumulus Media, which has a contract with Limbaugh through 2013, declined to comment for this report: “Cumulus owns the premier talk radio distribution platform in the United States and doesn’t comment on negotiations with talent under contract,” Davidson Goldin, a Cumulus spokesman, told POLITICO. Clear Channel, which distributes the Rush Limbaugh Program through its Premiere Radio division, also declined to comment.

The news of Limbaugh’s possible departure comes one day ahead of Cumulus’s Tuesday earnings call, at which Dickey Is once again likely to address the impact the Fluke controversy has had on advertising. The source close to the show described Dickey’s remarks about advertising revenue as unjustified, and said such “criticism” of Limbaugh had resulted in the consideration to leave the company.

Um, I don’t think too many people will feel much sorrow if this right wingnut is dropped by Cumulus. There comes a point when the company realizes that the backlash over Rush Limbaugh’s comments isn’t worth watching its bottomline disappear into thin air. If true, I can only say echo Miss Sofia from “The Color Purple,” who said, “I know’d there is a God. I know’d there is a God!”

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