Rush Limbaugh faces new threat — former Arkansas Gov. Mike Huckabee. Why? The new Mike Huckabee show launches on 100 stations in his noon-3 p.m. time slot. Um, give me Mike Huckabee any day over Rush Limbaugh. Advertisers won’t be the only ones running from Rush Limbaugh, listeners will too.
David Frum points out that Limbaugh will face “a more-serious challenge” on April 2: “That’s when the new Mike Huckabee show launches on 100 stations in Limbaugh’s very own noon-to-3 time slot. Huckabee’s competition threatens Limbaugh not only because Huckabee has already proven himself an attractive and popular TV broadcaster, but also because Huckabee is arriving on the scene at a time when Limbaugh’s business model is crashing around him.”