President Obama Small Business Saturday
#SmallBizSat: President Obama Shops at Virginia Bookstore for Small Business Saturday (Photo credit: White House/Pete Souza)

#SmallBizSat:  During the presidential campaign, the right wing painted President Obama as staunchly anti-small business, which could not have been further from the truth. President Obama and his daughters, Sasha and Malia, shopped this morning at One More Page Books in Arlington, Va., where he purchased 15 books, which the White House said will be given as gifts. This is the second year President Obama has visited a bookstore in observance of Small Business Saturday.

ABC News:  Wedged between Black Friday and Cyber Monday, Small Business Saturday was launched in 2010 to focus on independently owned brick and mortar shops. The occasion was conceived by the American Express corporation, but has since been largely endorsed by business groups and politicians. American Express claims 100 million shoppers hit small businesses last year on the Saturday following Thanksgiving.

The family spent roughly 20 minutes inside the store, spending some of the time quietly conversing with locals. Obama reportedly brought a shopping list on his BlackBerry smartphone.

“Preparation, you know,” the president told shop owner Eileen McGervey. “That’s how I shop. Michelle, she can go wandering around.”

Here’s the tweet from the White House on SmallBizSat: