Twitter erupts into mockery after IHOP changes its name to IHOb, which stands for International House of Burgers. Um, who has ever really gone to IHOP and ordered a burger with a straight face?

The reason the company changed the name for now is because it plans to advertise its new selection of burgers — “Ultimate Steakburgers.” The company said in a statement that the menu item warranted a name change for the time being because the burgers are monumental. Yeah, whatever.

Reaction on Twitter: