The host of MSNBC’s Saturday Night Politics, Donny Deutsch, tells Democrats to rebrand the word “impeachment” by calling it the “Trump criminal investigations” instead.

During an appearance on Morning Joe, Deutsch said calling Donald Trump criminal investigations will force him to deny he’s a criminal. That would help change public perception. He said instead of calling it impeachment, they should call it Trump criminal activity.

“You take the word impeachment, and you change it to ‘criminal activity,'” Deutsch said.

Rev. Al Sharpton countered by saying Congress is charged with holding impeachment proceedings by the Constitution, not criminal investigations.

This comes as House Speaker Nancy Pelosi triggered Donald Trump when she accused him of engaging in a cover-up and as Democrats wrestle with the political implications of formally launching an impeachment inquiry. I think messaging and hearings are key in getting the public on their side. Most Americans will not vote for Trump in the 2020 presidential elections.

Of course, Trump criminal investigations is trending on Twitter: