AUSTIN (KXAN) — Spring isn’t the only season around the corner, bachelorette parties are about to kick into full swing.
Along with Austin’s explosive population growth in recent years, it’s ranked as one of the best bachelorette party cities in the country, with one resident partnering with local businesses to help create the quintessential Austin experience.
Mallory Strange was living in Nashville in 2020 when a friend who was visiting for a bachelorette party asked her to help map out the best places to visit. At the time, Strange said she didn’t see many other companies specifically dedicated to planning bachelorette parties.
Fast forward three years: Strange has lived in Austin for the past year and a half and brought her business, Bach Babes, to the Lone Star State. Thanks in part to TikTok’s algorithm, Bach Babes began to gain momentum, receiving enough requests for her to quit her job and start a full-fledged business.
“It takes the stress off the weekend, so [the bridal party] can focus on celebrating their bride, which I really enjoy,” she said.
Here in Austin, Strange said bachelorette party season usually falls between March and June, and then back again in September and October. Since there are so many events going on during the holiday months, now is a good time for many parties to start booking trips and planning a lot of things, she said.
As part of her services, Strange said she wants to support local businesses so that these wedding parties benefit the local economy and guests can in turn have a more authentic Austin experience.
“We’re also partnering with many local businesses to make sure the local economy is affected by all these big groups that are coming in – from restaurants and bars to Airbnbs and hotels,” she said. “We kind of make sure that when planning these routes, we are touching the local economy that we love and that I personally go to when I go out on a Friday night.”
Nationally, Austin is considered one of the top bachelorette party destinations, known for its live music, food scene, and outdoor recreation. In the July 2022 Timeout rankings, it was ranked sixth in the top 15 list, behind Miami, Santa Barbara, Nantucket, Nashville and Los Angeles.
“Austin can please anyone,” said Strange. “Here in Austin, everything is like in a better world: we have great food, we have great restaurants, we have great scenery. Almost everything you could want, Austin has.”
Looking back on Google Trends for the term “bachelorette party” in the Austin area over the past year, one can see search peaks in mid-September, usually paired with phrases like “disco”, “brunch” and “bachelorette party games”. According to Strange, some of these key searches highlight the growing bachelorette party theme trends this year.
“The disco cowgirl is definitely very popular, but I think the main theme of the year will be Dazed and Engaged,” she said. “The disco will be big this year. We also saw a lot of people saying “Reckless in Texas” which I’ve never heard before, but it’s sweet.”
Now is a good time for local businesses to make sure all of their specials, contact information and amenities are up to date on their website so that visitors can better prepare for their trip, Strange said. As for locals, she said traffic jams are not uncommon, whether on Austin’s roads or downtown restaurants and entertainment venues.
“These girls are bringing so much money into the local tourism economy — the same economy that struggled so hard during COVID when no one was visiting and restaurants and hotels weren’t getting much money,” she said, adding, “Just learn laugh”. girls who come in wearing hats because they’re having a great time.”