Dallas Stars Announces Hiring of Joanne Lovato as Vice President of Marketing

The Dallas Stars have announced the hiring of Joanna Lovato as vice president of marketing for the professional hockey organization.

The Texas-based NHL franchise says Lovato’s primary responsibilities in the position will include ticketing and audience development, outreach to the team through the organization’s digital channels, and corporate partnership activation and strategy, among other things.

“I am honored to be part of this world-class organization,” Lovato said. “It’s an exciting time here at the Dallas Stars. I look forward to leading our marketing team and helping to take our brand to the next level while continuing to interact with our amazing fans.”

Prior to joining Dallas Stars, Lovato was VP of Brand Marketing for California-based competitive mobile gaming platform Skillz Inc.

During her time at Skillz Inc. Lovato’s responsibilities included strategic brand development and partner purchasing, as well as overseeing an influencer pilot program to drive platform engagement and downloads.

Previously, Lovato also served as Head of Brand Marketing at PepsiCo Beverages North America West, where she led a team located in major markets to develop various local campaigns as well as develop brand initiatives.

In addition, Lovato has also been responsible for affiliate marketing management for various sports leagues, working with numerous professional sports organizations such as the San Francisco 49ers (NFL), Golden State Warriors (NBA), other NHL franchises such as Colorado Avalanche and San Jose Sharks and others.

Dallas Stars President and CEO Brad Alberts, who has a wealth of marketing experience and expertise, says Lovato is delighted to have her on his team.

“Attracting exceptional talent is key to the continued growth of our organization,” said Alberts. “We are incredibly excited to welcome Joanne Lovato to the Dallas Stars. We are confident that her unique experience will further engage our passionate fans and lift the energy of the entire franchise.”

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