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Each year, the roster of celebrity-founded beauty brands continues to grow, and award-winning singer-songwriter John Legend has announced he’s next with the launch of a new gender-neutral skincare line called Loved01.
In the February 1 edition, the brand will present six products dedicated to the skin of the face and body. Each product was developed in collaboration with New Jersey Certified Dermatologist Naana Boakye. With the launch of Loved01, Legend’s goal is to “democratize skincare” and meet the “needs of melanin-rich skin with affordable products,” the brand said in a statement. While the products are aimed at people with darker complexions, Loved01 claims the line will “provide solutions for people of all skin tones.”
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However, each product costs between $10 and $15 and is designed with all skin types in mind. In fact, all products are designed to meet the needs of both individuals, and body. The shaving cream, toning spray, face and body moisturizer, and face and body wash are $10, while the face and body oil and exfoliating cleanser are $15.
Both product prices and where to find the Legend line are affordable for most consumers. Loved01 is scheduled to be released on CVS and cvs.com on February 1st and on Walmart and walmart.com on March 1st. You can also buy the entire line at Loved01.com.
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Prices were accurate at the time this article was published, but may change over time.