The Spurs are building a brand new performance center at The Rock in La Cantera, which had gone unnamed until now. Players and fans now know the rights to the name of the new campus.
On Wednesday, January 18, Spurs Sports and Entertainment and Victory Capital Holdings Inc. announced that Victory Capital will acquire the naming rights to the new sports center and will also become the official investment partner of Spurs.
“Our organization’s history is truly unique, and throughout that history we’ve gone above and beyond to provide our athletes and communities with everything they need to succeed,” said Spurs Sports and Entertainment CEO RS Buford. “This is an exciting day for us to announce a transformational community service opportunity at our new campus that takes advantage of the access we have in our region.”
Spurs Sports and Entertainment CEO RC Buford announces naming rights for the new Spurs Sports Center in La Cantera.
Photo by Gabriel RomeroBuford said the campus will become a hub for leaders from around the world to grow and influence the local community. He also noted that hour-long parties would be held in the center.
“We have ideas from all over the world and we hope to bring it all together on our campus in a way that not only benefits our athletes, but also our communities,” Buford said.
The 134,000-square-foot Victory Capital Performance Center will house the Spurs basketball teams and feature some of the best in sports technology and performance tools when it opens in the summer of 2023. Performances will focus on training equipment such as motion capture shooting lab, hydrotherapy. pools and a sensory deprivation tank, according to a press release.

Visualizations of the Victory Captial concert center, which is scheduled to open in the summer of 2023.
Courtesy of Spurs Sports and EntertainmentA tour will be organized for fans at the Victory Capital Performance Center where Spurs fans will be able to “look behind the scenes for a day in the life of a Spurs player”.
“This is a great day for Victory. It is rare to find an organization, sporting or otherwise, with the deeply rooted core values and commitment to excellence, integrity and community that Spurs exemplify,” said Victory Capital Chairman and CEO David Brown. “We are very proud to be the Official Investment Partner of this elite and wonderful organization.”

Spurs Sports and Entertainment and Victory Capital were about to announce naming rights for the Spurs Sports Center in La Cantera.
Photo by Gabriel Romero