When you run a business, it’s important that you dedicate some of your marketing budget to getting seen. You can have the best website, a great product/service, but if you aren’t being seen, then you are unlikely to bring in any business – even though you deserve to be doing so.
Getting seen isn’t easy, but there are a few techniques and things you can invest your budget into, in order to be seen. Some people will opt to go down the route of influencer marketing, others will put some money towards outdoor advertising services, or you could go down the route of display ads.
If you are not sure which one is for you, or whether you should choose a selection of methods, we have put together a brief guide on tips for getting your business seen. Keep on reading to learn more.
Influencer marketing
Influencer marketing has gained a lot of popularity over the years, due to the fact that social media has become a big part of a lot of people’s lives. Companies will pay influencers on sites like TikTok or Instagram to speak about their product or offering on their social media channels. The hope is that their followers will then go to your website and book you in. Often this goes one or two ways: it’s a big success or it doesn’t lead to much at all – it depends on how good your product or offering is. If you can get them to link back to you on their website, this can help your SEO.
Display ads
Something you can run alongside an influencer marketing campaign is display ads. Display ads are the banner ads that appear on websites, apps, and social media platforms. They can help reinforce your message, increase brand visibility, and retarget users who may have already interacted with influencer content. If you have never done display ads before, it can be helpful to work with another company that offers display ads as part of their marketing package. For a more affordable option, there are freelancers who also offer display ad services. Most major businesses use display ads a lot.
Affiliate schemes
Using affiliate platforms is a great way to encourage companies to write about your business. You can offer blogs or magazines a small amount of money for each sale they make for you. This could be 5%, 10%, more or less, depending on the value of your service. The more sales they make for you, the more a company tends to offer the person who is advertising them. It’s easy to sign up for and easy to implement as part of your marketing campaigns – the best thing to do is research the different businesses that offer it and see who has the best platform.
What are you planning on doing in the next couple of months to get your business seen? Will you be doing display ads, using an affiliate platform or influencer marketing? Is there a method we haven’t mentioned that you think our readers will benefit from? Let us know in the comment box below. We look forward to hearing from you.
