Influencer marketing continues to be a big deal in the business industry, and as an influencer, it’s an exciting time to explore this type of career. Whether you’re just starting on TikTok or creating content through Instagram, there are plenty of ways to help grow your platforms in 2025.
Whether it’s embracing affiliate marketing to prioritizing long-term relationships, there are plenty of ways to grow as an influencer. Here are some top tips that will help grow your platforms this year.
Embrace short-form video
Short-form video is likely to be the ongoing popular trend when it comes to content creation for the future. The reason for this is that, as modern human beings, we digest a lot of content daily, which means any content that’s digested needs to be engaging from start to finish.
The longer a video is, the more likely people are to drop off before the video ends. That’s why it’s good to try and embrace short-form video content where you can, so create engaging reels and other short video content like YouTube Shorts and TikTok videos.
Optimize your content for search
Content should be optimized, especially when it comes to making your content popular and relevant on the internet. Search engine optimization helps to ensure your content as an influencer is more discoverable on the platforms you’re on.
Look at relevant hashtags, what’s trending on the platforms you’re building on, etc. By optimizing your content for search, you might be able to enhance your efforts and growth as an influencer.
Partner with other influencers
Influencers are in their masses right now, which means you’ve got plenty of collaboration opportunities available that can help boost your following and expand your reach with new audiences.
Small influencers will often have a higher engagement rate, so it’s always useful to look at content creators that are smaller numbers than yourself. The same goes for bigger influencers who collaborate with you.
Reach out to brands
Reaching out to brands is another good way of boosting your influencer presence. You may also want to look at getting an OnlyFans agency or marketing agency to help boost your branding and partnerships that you do in the future.
When reaching out to brands, make sure they’re forever relevant to your niche, rather than being too broad with your partnerships and possibly damaging your reputation as a result.
Utilize analytical tools
Analytical tools are great for getting a better understanding of how well your social media platforms are doing. Making use of AI-powered platforms can be great to help understand what you’re doing right and what you’re doing wrong.
Analyzing the data can help you make better decisions on any future campaigns and efforts you’re involved in.
Influencers are growing their platforms effectively with these tips, and it’s always good to stay on top of what’s fresh and current in the industry. Keep your ears to the ground and eyes on what’s changing in the influencer world.
