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Texas

Yuengling partners with Keep Texas Beautiful to launch custom designed beer cans

HOUSTON (KIAH) — Although Yuengling Brewery has only been on sale in Texas for over a year, the Pottsville, Pennsylvania-based brewery is now helping preserve the beauty of Texas.

Yuengling has announced that it will partner with Keep Texas Beautiful — a non-profit organization that encourages Texans to keep their communities clean — and the partnership includes special 12-ounce cans that will only be sold in 12-pack boxes of Yuengling Lager featuring Lone Star. State.

In addition, the company said it would be donating $1 for every case of KTB sold, which would increase to $50,000.

Each jar adorned with the Lone Star state symbol will have a unique QR code. After scanning, consumers will learn more about Keep Texas Beautiful, Yuengling cleanup day, and how to donate.

Cases are now available in Texas stores through March.

Picture of a 12-can case of Yuengling beer with special cans of Texas (Yuengling Company)

“As a Pennsylvania family-owned and operated company, we are proud to brew Yuengling in Texas and more than that, help Texas,” said Debbie Yungling, Employee Engagement and Culture Manager and sixth generation family member, DG Yuengling & Son . , Inc.

“As America’s oldest brewery, our commitment to having beer for every taste and occasion reflects our commitment to bringing people together and making a positive impact on our communities. That’s why today we’re honored to work alongside Keep Texas Beautiful and give back to the state and the people who embody the meaning of community.”

Despite the company’s long roots in Pennsylvania for 194 years, Yuengling arrived in Texas in August 2021 and is brewed in Fort Worth.

“We are grateful for Yuengling’s generous support in launching this campaign with the promotional case and can packaging,” said Suzanne Ho, CEO of Keep Texas Beautiful. “These donations will help us continue to make Texas a better place to live, work and play.”

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