OVERLAND PARK, KS / ACCESSWIRE / January 31, 2023 / Starting a new company is often a roller coaster of problem solving and with Forbes recently reporting that 90% of startups ultimately fail – 10% within the first year – it is more important than ever that startup founders establish a reliable operational plan before launch. Zarif Haque, founder and CEO of his successful startup, Kansas-based vehicle transportation technology company Draiver, says studying the accomplishments and missteps of fellow founders can provide a better foundation for growing a company.
As an experienced startup founder, Haque outlines three of the most important learnings to help young entrepreneurs navigate the fast-paced, fast-paced startup environment.
Recruit the right team
Hiring the right people to build a winning team is crucial for any startup. Look for hardworking colleagues who clearly understand and believe in the mission: championing a cause and the bigger picture can be a powerful motivator for a new team. “A successful business solves an industry problem. We knew we could move vehicles faster with our pioneering technology, but moving to the gig economy to drive cars as part of our business model has provided a ready-to-go solution.” use that has helped both the auto and the gig economy industry,” noted Haque.
Customer care is essential
It has been proven time and time again that understanding customer needs and providing great customer service is the key to achieving business success. From a financial perspective, industry-leading customer service helps build customer loyalty and improves customer lifetime value as well as company bottom line. Start with a great product that meets customers’ needs and combine that with good customer service. 89% of customers are more likely to make another purchase after a positive customer experience (Salesforce Research).
“A great product combined with great customer service has been the foundation of our success. Our focus on support for both customers and the independent contractors driving Draiver has stood out in an industry that typically lacks this focus,” says Haque.
Building a strong culture
The importance of creating a positive culture is often a challenge for startups navigating their fledgling years, however, fostering a positive culture where contractors and employees can grow and learn helps the business thrive. In the long run, a good workplace culture can promote positive feelings and well-being among employees and contractors. At Draiver, culture takes center stage as independent contractor drivers who drive are treated like their own customers.
“Building a positive culture impacts every aspect of a business, and when culture is truly nurtured, the opportunity to scale and grow can be exponentially greater.”
Since many startups fail to thrive, particularly in their early years, it’s imperative that young entrepreneurs enter this space armed with the advice of experienced founders like Haque. While conducting in-depth market research and securing funding is often a priority for founders, it is equally important to focus on building a winning team that will build the right culture for short- and long-term success while maintaining high employee and customer retention. customers.
Draiver is a leading vehicle delivery company offering the best AI logistics software with a vetted and insured driver market. Draiver currently operates in four countries in North America and Latin America. Clients include global fleet and rental companies, OEMs, large automotive groups and single-site businesses. (www.draiver.com)
Patricia Galea[email protected]