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How to Create the Perfect Explainer Video for Your Business

Businesses large and small are flocking to explainer videos these days. So if you’re not using them in your marketing strategy yet, you should probably check this site for an online video editor- one of the most efficient ways to get started. But first, take a look at our goods below. 

Explainers are short, animated videos that explain your company’s product or service. Think of them as modern infographics with personality. They help convey information quickly and effectively. So they would be beneficial to market your brand. Here’s how to make the perfect explainer video for your business in a step-by-step process.

Get Your Ideas for Explainer Videos Flowing

If you’re thinking about making an explainer video, it’s a good idea to take some time and decide what your core value idea is. This will help you make a video that highlights exactly why potential customers should choose your business over competitors’ offerings.

If you have multiple products or services, make a list of all of them. Then decide which ones will best benefit from a video explaining how they work. Once you have a shortlist, write down what makes each product unique from similar ones in your niche.

Creating business introduction videos of founders, the team or product demonstrations can be a great idea if you want to show your customers who you are and connect with your customers building loyalty for your brand. Using video production for ecommerce or traditional commerce will help you create engaging content that will resonate with your audience.

Find an Online Video Editor Service or Platform

If you are looking for a service that is affordable and provides high-quality videos, consider finding an online video editor. Online editing services offer all kinds of packages including low-cost services or premium ones so you can get what fits your budget.

The price range will depend on what type of video you’re creating, but there are tons of options out there so start searching today.

Before opting for an editing service, it’s important to think about one thing specifically. And that’s their experience level in creating explainer videos as well as other types of videos such as commercials, events, etc.

Create a Script for Your Explainer Video 

Before you start filming, create a script for your explainer video or have one created by a professional writer. Make sure that every word and sentence is carefully considered and perfectly in line with your brand’s tone, style, and goals.

Remember: you want viewers watching your explainer video to be able to connect with it quickly and clearly.

Record Voiceovers and Visuals for Your Explainer Video

Now that you’ve got all your audio and visuals (including background music) in place, it’s time to start recording your voiceover. There are two ways you can go about doing that. You can either record yourself or find a professional voice actor.

For most people, starting out with a professional is a better choice as it will save you a lot of time and energy going back and forth with edits. Find an online video editor to help create your first explainer video by searching online.

Edit Your Explainer Video’s Final Copy

Go over each line of text for your video and make sure it reflects your business, has a clear voice, is entertaining or engaging, and fits within 3-5 seconds.

Any lines that don’t need to be there should be removed. If you’re including captions with your video, decide what words will appear on the screen. 

Get Feedback Before Publishing It Online

It’s always smart to get a little feedback before you hit Publish. If you have colleagues, friends, or family that you trust, ask them for some constructive criticism of your content and videos.

This will help ensure that you’re effectively communicating what it is that your business is doing while also getting some additional eyes on your video for final polish.

Publish & Promote Your New Video Online

Once you’ve created your explainer video, post it on your company website, as well as YouTube and Vimeo. By posting a link to your website, you can generate direct traffic from potential customers.

When a customer views your video they will quickly understand how your product or service is going to benefit them. This can help seal a sale before they have even met with one of your representatives.

In addition to posting it online, you should promote it on social media as well as in email marketing campaigns.

Key Benefits of Explainers

  • Explainer videos can improve conversion rates by 80%.
  • They help you tell your story and build trust with potential customers.
  • The market for explainer videos is growing. That said, you can capture a larger share of it than ever before by using online video editor tools.
  • Using an online video editor and creating an animated explainer for your business is easy and affordable.
  • A good explainer video will make people want to buy your product or service. Not to mention, having one can give you an edge in customer acquisition.

Final Word

Explainer videos are one of the most effective marketing strategies available today. Though it may not be as cost-effective as search engine optimization (SEO), email marketing, and pay-per-click (PPC) ads, it can still generate leads at a relatively low cost per click.

Explainers can help you stand out from competitors and showcase your personality. So it’s worth using great explainer videos for later campaigns to boost your business.

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