OVERLAND PARK, Kan.–(BUSINESS WIRE)–TreviPay, the global B2B payment and billing network, today announced the appointment of Allen Bonde as Chief Marketing Officer. Bonde, who brings over 20 years of B2B SaaS experience, will lead TreviPay’s global marketing team with a strategic focus on leveraging new vertical opportunities and uncovering global order-to-cash digital platform and transformation trends and to meet best meet the needs of corporate sellers and buyers.
Allen joins TreviPay from Synthesio, where he was also CMO. Prior to that role, he served as vice president and director of research for Forrester’s digital transformation practice, focusing on strategies, models, services and enabling technology to power the digital experience and e-commerce. He has also held leadership roles at both startups and global companies including eVergance (now part of Verint), OpenText, Placester and social marketing pioneer Wyng. Earlier in this career, Bonde worked as a management consultant advising financial services and technology clients.
“As merchants continue to re-evaluate business models to determine how best to digitize processes for the enterprise acquirer, TreviPay is thrilled to have Allen’s broad experience in emerging technology and digital platforms,” said Brandon Spear, CEO of TreviPay. “Allen adds dynamic leadership as TreviPay continues to expand its order-to-cash technology offerings and B2B payment networks.”
In his role as Chief Marketing Officer, Bonde will continue to establish TreviPay as a leading player in the fintech ecosystem, including B2B payments, order-to-cash, trade credit and billing solutions for merchants. Bonde will be responsible for expanding the company’s global footprint with content-driven demand generation strategies designed to drive engagement in target markets, such as technology manufacturing, and drive new business leads and deals. His industry recognition as a thought leader and speaker, including appearing in more than 150 publications and presenting keynote speeches on four continents, will also be an asset to the company’s expansion strategy.
“There is a growing focus on how money flows in the B2B ecosystem and I look forward to supporting TreviPay’s growth as an innovator in B2B payment solutions and a trusted partner for top brands,” said Allen Bonde, CMO of TreviPay. “As a team, we have a unique opportunity to find the next digital game changer, connect them with our customer community, and collectively share our vision for why great commerce experiences start by making payments easier, faster, and smarter.” .
To find out more about the TreviPay executive team, visit www.trevipay.com.
TreviPay is the global B2B payments and billing network created to streamline exchanges between buyers and sellers. With over forty years of networking experience, TreviPay is the B2B payment method of choice for corporate buyers and sellers globally, processing $7 billion in transaction volume across 34 countries, 20 currencies and 90,000 active buyers . TreviPay gives customers the power to offer trade credit and is trusted by major brands – with 80,000 outlets – to deliver invoices with clean terms and guaranteed payment across all sales and distribution channels. TreviPay has created the only fully managed billing and payment network to support the B2B commerce of the future. For more information, visit trevipay.com.